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In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe.

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With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco television show and their link to the store's partner, pureDKNY. "With Adrian and Peter, our stars just kind of align. I met them on Alter-Eco and it was kind of a spontaneous last minute decision [to co-host]. We were finishing each other's sentences," Lindvall said.

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During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series that will illustrate how making small changes in everyday living can be cool and simple. Their new production company, appropriately named “Reconcile,” was derived from the name of Adrian’s other company, Reckless Productions, but most importantly carries with it Webster’s definition of restoring friendship and harmony; in this case with the earth. Shooting will begin almost immediately and is set to premiere this summer.

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Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but were actually cast-off silkworm cocoons. Asked how they got motivated to go green, the friends said they'd grown up in the urban tristate region but always loved, and increasingly worried about, the threatened natural world.

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Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had already created an eco-centric TV show together, and SHFT was a natural extension of some of that work.

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During the SHFT/ pureDKNY pop up shop in New York, Adrian got on the Today Show to talk about a few of the SHFT products we had curated into the pop up.

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Adrian Grenier (of Entourage) and film producer Peter Glatzer first started collaborating on environmental issues in 2008 when they created the show Alter Eco for Discovery's Planet Green channel. In 2009 they launched the multimedia platform SHFT, a site that curates media, shopping, and resources for an eco-conscious audience. The last time Huffington Post caught up with the eco-activists, their SHFT pop-up gallery had just set up shop in Downtown Los Angeles. Since then, they've been tapped by the Green Technology Leadership to create a series of viral videos for the No On Prop. 23 Campaign. We caught up with the dynamic duo via email, where they explained their passion for green, clean technology and California's leading role in the industry. more

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It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the artwork often blurred, signifying the transient lines between art and trade—how easy and beautiful it can be to integrate a love of this planet, art and fashion—an easy shift in our state of mind!

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SHFT.COM, an eco-conscious Web site with a high-profile pedigree (the actor Adrian Grenier and the film producer Peter Glatzer are the founders), is presenting a pop-up gallery in New York in a tie-in with pureDKNY, a scent that is packaged in recyclable glass and features the eco-activist model Angela Lindvall in its ads.

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Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan.

The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun about a year ago by Grenier and producer Peter Glatzer.

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In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe.

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