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      string(462) "Developer NR Investments, which is working to grow a Downtown arts and entertainment district, teamed up this fall with film producer Peter Glatzer and actor/filmmaker Adrian Grenier to curate a showroom in NR’s Filling Station Lofts with art and sustainable furnishings to promote the vision of the pair’s lifestyle platform SHFT.com.

This helps push what the developer envisions for the area, which is a creative hub in which residents can live healthier."
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The Museum of Arts and Design hosted a discussion on the cross section of home design and sustainability with a cast of characters including SHFT.com co-founders, actor/filmmaker Adrian Grenier and producer Peter Glatzer; designer Danny Seo; NY Metro Chapter President of the American Society Of Interior Designers, Jacqueline Hosford; VP of Project Sales at Grohe, Tom Santer; SVP marketing of LG Electronics USA, James Fishler; and designer Thom Filicia. The panel, sponsored by LG, was an opportunity for designers, environmentalists, and manufacturers to discuss how these industries are converging in the realm of design.

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MIAMI (CBSMiami) – Between Wynwood, Brickell Avenue and downtown Miami is a sparse, almost vacant area now called the Arts and Entertainment District.

Just west of the Adrienne Arsht Center and blocks of the Metro Mover is a newly remodeled 81-unit rental space called the Filling Station. The building, with nothing much else around, is getting some star power.

“We’re so happy to be a part of this project. It’s given us an opportunity to bring a little SHFT to Miami and see what the good folks at The Filling Station are doing to help to revitalize this neighborhood,”  said actor and co-founder of SHFT Adrian Grenier. “But also to put their values in the building, which is SHFT values, conscious values.”

CLICK HERE To Watch Lisa Petrillo’s Report 

Grenier and his business partner film producer Peter Glatzer have partnered with the developers of the Filling Station to curate the studio apartments in sustainable design.

“The base is all reclaimed wood. It’s 100 percent sustainable,” said Glatzer.

Grenier and Glatzer’s company, SHFT, is all about giving back to the planet.

According to the duo, SHFT is an opportunity for a growing number of people who want to live better lives and provide a sustainable world for their children.

SHFT’s philosophy is that great design and sustainable living are not mutually exclusive. In fact, they should go hand-in-hand.

“Look at any blighted area and look at the people who are building from scratch. You need infrastructure from the ground up. So why not do it sustainable in this day and age?” SHFT’s founders said.

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Producer Peter Glatzer, partner with Adrian Grenier in the eco-website SHFT, met up with artist Shepard Fairey at Architectural Digest's AD Oasis at the James Royal Palm on Dec. 5 to celebrate SHFT's "Elementals" art exhibit. A portion of the proceeds of the sales of the show's artworks, which include pieces by Fairey and Mr. Brainwash, benefit SHFT's nonprofit Mobile Kitchen Classroom.

From Degen Pener at The Hollywood Reporter

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Road trips: still cool. Bingeing on Big Gulps and Chik-fil-A: not so much. Wherever the highway takes you, open this free app for healthy-eating recommendations that bypass standard fast-food fare.

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After a visit to the White House to discuss environment and energy policy, SHFT's co-founders presented five SHFT short films at the MPAA with a reception hosted by MPAA CEO Senator Chris Dodd.  

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Ford Motor Company and SHFT.com were at SXSW in Austin, Texas to unveil the new “Food Tripping” app which is designed to let consumers find the best of local, healthy food options while on the road. The app will be downloadable for free beginning on Earth Day, April 22, 2013 for the iPhone, iPad and Android.

SHFT.com was founded by actor Adrian Grenier and film producer Peter Glatzer with a focus on helping people live a sustainably focused lifestyle. They partnered with Ford in 2011 in hopes that together they could encourage people to more carefully consider their product purchases from food to clothing to cars. The “Food Tripping” app is just one more way they can help consumers make informed decisions.

I spoke with Adrian and Peter at the “Food Tripping” app launch where they proudly showed off the app and its features. Their enthusiasm for the app was less about the product itself and more about the opportunity it would give people to make better choices. SXSW is a place for people who are passionate about their ideas and Adrian and Peter were a perfect fit.

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Ford Motor Company and sustainability lifestyle platform SHFT.com unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York.

Ford executive chairman Bill Ford introduced the film, along with actor/filmmaker Adrian Grenier and film producer Peter Glatzer, SHFT’s co-founders, who developed the The Big SHFT: 10 Innovators Changing Our World series.

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TV star Adrian Grenier and film producer Peter Glatzer talk about SHFT, their online boutique with its own organic wine, and their go-to dishes and drinks. Adrian Grenier’s Go-To Dish “My mom makes a brown rice, steamed vegetable and mint salad that’s so good, a chef in Culver City put it on her menu last year.” In Peter Glatzer’s Glass “I love smoky mezcal and good tequila. Malo, in Silver Lake, has a fantastic mezcal selection and great Mexican food.

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Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable.

Now, before you chalk it up as just another "green" idea from a couple of holier-than-thou Hollywood types -- Glatzer is an independent film producer and Grenier is an actor and filmmaker best known for his role on HBO's "Entourage" -- consider their philosophy for a minute. The idea is not to "wag a finger," as they say some environmental organizations do to anyone who doesn't upend their lives, but to encourage people -- through SHFT's original videos, marketplace and pop-up shops -- to embrace subtle shifts in consumer and lifestyle behavior.

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