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  • New York Post

    Developer NR Investments, which is working to grow a Downtown arts and entertainment district, teamed up this fall with film producer Peter Glatzer and actor/filmmaker Adrian Grenier to curate a showroom in NR’s Filling Station Lofts with art...




    The Daily Razzler: SHFT/pureDKNY Pop-Up

    Coverage of our NY pop-up store/gallery on The Daily Razzler's Monday Markups.

    It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold... more

    New York Times: SHFT/pureDKNY Pop-Up

    New York pop-up store/gallery covered in NYT's Fashion & Style section.

    SHFT.COM, an eco-conscious Web site with a high-profile pedigree (the actor Adrian Grenier and the film producer Peter Glatzer are the founders), is presenting a pop-up gallery in New York in a tie-in with pureDKNY, a scent that is packaged in recyclable glass and features the eco-activist model Angela Lindvall in its ads. more

    Today Show: Grenier Goes Green

    Adrian shares his favorite sustainable products on the Today Show.

    During the SHFT/ pureDKNY pop up shop in New York, Adrian got on the Today Show to talk about a few of the SHFT products we had curated into the pop up. more

    NOWNESS: Adrian at Home

    SHFT Co-Founder invites NOWNESS into his green garden

    Adrian Grenier is best known for playing irresponsible Hollywood star Vincent Chase on Entourage, but his home and garden prove the guy has serious green credentials. A longtime believer in sustainable living, the 34-year-old Grenier has been quietly renovating the Victorian house in Brooklyn's Clinton Hill neighborhood he bought in 2005 to suit his sensibilities. more

    E! Online

    Adrian Grenier on Going Green: It's a Work in Progress

    "To me, this lifestyle is a work in progress, it requires constant participation and really that's the key," the Entourage actor recently told E! News. "I think being passive or ignorant is sort of what's gotten us into this mess in the first place." more

    LA Times Greenspace

    'Entourage's' Adrian Grenier and Peter Glatzer SHFT Hollywood green

    When "Entourage" star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger for... more

    Hollywood Report Gift Guide

    press's Adrian Grenier and Peter Glatzer

    Actor Adrian Grenier and producer Peter Glatzer started, which sells sustainably minded products and produces original video content, two years ago. To celebrate the holidays, the two give THR their top 10 picks for gift-giving this season. "There is a booming sustainable marketplace -- we're seeing more great stuff being made that is beautifully designed, smart and functional," says... more

    WWD: SHFT/pureDKNY Pop-Up

    WWD takes a walk through the eco-friendly art and products at the SHFT/pureDKNY Pop-Up Gallery.

    Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for, an... more

    InStyle Mag: SHFT/pureDKNY Pop Up

    InStyle covers the opening of SHFT/pure DKNY pop up gallery hosted by Peter, Adrian and model (and friend) Angela Lindvall

    In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe. more

    Interview Mag: SHFT/pureDKNY Pop Up

    Interview Mag scopes out the sustainable products at the SHFT/pure DKNY pop up gallery in NYC

    With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco... more

    Ecorazzi: Living the Green Life with Peter and Adrian

    Peter and Adrian talk to Ecorazzi about their new production company "Reconcile Productions"

    During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new... more

    MNN: SHFT/Wired Pop Up Store

    Peter and Adrian share their favorite gift greens to give this holiday season.

    Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but... more

    Forbes: SHFT celebrates Toyota Prius' 10th Anniversary

    SHFT celebrates Toyota Prius community's commitment to sustainability at their 10th Anniversary in Malibu, CA. will help curate art, music and sustainable design products to be incorporated into the event. Co-founder Peter Glatzer will speak to the various ways in which the idea of sustainability has impacted our culture in the areas of art, music, new media, product design, architecture and food, as well as produce the gadget lab withWIREDmagazine. is a new media platform,... more

    HuffPost: SHFT Gallery Pops Up in LA

    Peter and Adrian walk Nick Kreiss through a sneak preview of SHFT's LA Pop Up Gallery

    Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had... more