SHFT | Emeco 111 Navy Chair

Emeco 111 Navy Chair

Posted by Neil Simonton on June 8, 2010 in Design

Emeco (Electric Machine and Equipment Company) has been manufacturing chairs in Pennsylvania since 1944. The sustainability-minded company makes sturdy seating out of 80% recycled aluminum, with an estimated lifespan of 150 years and a lifetime guarantee.

Now, in a collaboration with Coca-Cola, Emeco goes even greener with its most iconic design, diverting plastic pop bottles from Coke’s Spartanburg, S.C. recycling plant to create the Emeco 111 Navy Chair.

At $230 (less than half the price of an aluminum one), the 111 Navy Chair comes in a variety of tasteful colors, advancing the project's stated goal of “[altering] consumer behaviour by illustrating the value of rPET (recycled polyethylene terephthalate) with beautifully designed and everyday products—ultimately encouraging more recycling.”

Previously on SHFT: Philippe Starck for Emeco