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Joakim, "Forever Young"

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Nice found footage vid for Joakim's wistful Indian summer jam

Contrary to popular opinion, the most awkward phase in life isn't puberty. It's the weird never-years time between youth and middle age, when you're not quite sure what to do with yourself. Joakim's "Forever Young," an optimistic jam about the fleeting pleasures of youth, is dedicated to those oddball years. The Paris producer's goal with the sound was "to make the soundtrack of a......read more

Yam'Tcha: Adeline Grattard

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Follow the celebrated Paris chef as she traverses the nocturnal world of Rungis Market

Paris' Rungis Market is the largest wholesale food market in the world. Here director Chris Roman shines a light on the sprawling nocturnal market, a place that most us will never experience in real life. In the Nowness clip, Roman follows universally celebrated chef Adeline Grattard through the market as she selects ingredients for Yam'Tcha, the Franco-Cantonese eatery she runs alongside......read more

PARIS GO-ZONES

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Directed By Cyprien Clément-Delmas

Contesting the words of a Fox News reporter who labelled the north of Paris as a “no-go zone”, director Cyprien Clément-Delmas, and the Parisian youth have come together to show an alternative side to the story; neighbourhoods bursting with life, creativity and diversity. Launch video for i-D France. Shot in Paris in September 2015. Directed by Cyprien......read more

EARTH TO PARIS

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A Message From SHFT & Vulcan Productions

The UN Foundation invited us to be a collaborating partner for Earth To Paris, a summit to take place in conjunction with the COP21 climate talks. We decided to collaborate with Black Powder Works to create this PSA focussing on the next generation and the future they deserve. Please spread it around. Generously....read more

Earth To Paris Anthem

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From Our Friends At Good

SHFT is a collaboarting partner, along with Good, UN Foundation, National Geographic, Mashable, and others on the initiative Earth To Paris.  This year's COP21 talks will bring world leaders to Paris in December and is poised to finalize a global climate agreement.  We've never been so close to something this meaningful on an international agreement.  But the negotiators need to se......read more

Stonehaven by BWGH

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Paris menswear label travels to Scotland for stunning video lookbook

We're not generally in the habit of posting advertising clips, but this one from Brooklyn We Go Hard, aka BWGH, fits nicely in SHFT's wheelhouse. For its fall/winter 2013 collection, the Paris menswear brand found inspiration in the rolling landscapes of Stonehaven, Scotland. That's where directors Adrien Landre and Julien Soulier headed to film this gorgeous video lookbook of the collection.......read more

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