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WWD: SHFT/pureDKNY Pop-Up

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WWD takes a walk through the eco-friendly art and products at the SHFT/pureDKNY Pop-Up Gallery.

Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun......read more

The Daily Razzler: SHFT/pureDKNY Pop-Up

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Coverage of our NY pop-up store/gallery on The Daily Razzler's Monday Markups.

It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the......read more

MNN: SHFT/Wired Pop Up Store

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Peter and Adrian share their favorite gift greens to give this holiday season.

Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but......read more

Ecorazzi: Living the Green Life with Peter and Adrian

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Peter and Adrian talk to Ecorazzi about their new production company "Reconcile Productions"

During a reception at Project Greenhouse at the Sundance Film Festival, we had the pleasure of discussing the future television series The Green Life, with Entourage star Adrian Grenier and his new producing partner Peter Glatzer. After meeting through mutual friends and sharing a passion for spreading awareness on living a “greener” lifestyle, the two have embarked on a new television series......read more

HuffPost: SHFT Gallery Pops Up in LA

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Peter and Adrian walk Nick Kreiss through a sneak preview of SHFT's LA Pop Up Gallery

Moments before the debut party of their new pop-up gallery and shop (mid-day hours through May 26th), Adrian and film producer Peter Glatzer walked me around the gorgeous downtown LA loft and gave me an inside look at what they're all about, and the ways they are supporting sustainable and conscious living through art, music, photography, film, and all around cool shit. Peter and Adrian had......read more

Today Show: Grenier Goes Green

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Adrian shares his favorite sustainable products on the Today Show.

During the SHFT/ pureDKNY pop up shop in New York, Adrian got on the Today Show to talk about a few of the SHFT products we had curated into the pop up. ...read more

InStyle Mag: SHFT/pureDKNY Pop Up

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InStyle covers the opening of SHFT/pure DKNY pop up gallery hosted by Peter, Adrian and model (and friend) Angela Lindvall

In New York City, model Angela Lindvall and Adrian Grenier teamed up to host the opening of the pureDKNY and Shft.com pop-up art gallery. The space will showcase eco-friendly products and artwork by artists from around the globe....read more

Interview Mag: SHFT/pureDKNY Pop Up

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Interview Mag scopes out the sustainable products at the SHFT/pure DKNY pop up gallery in NYC

With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco......read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

Nautica T-shirt Designed by Adrian Grenier

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Look sharp in support of Oceana. $25.00

As ambassador for GQ Gentlemen's Fund Initiative, Adrian Grenier joins Nautica in support of the work of Oceana, fighting the good fight to preserve our oceans. This limited edition, 100% organic cotton tee features a Grenier-designed composite graphic of a bunch of fish forming into an anchor. All funds from the sale of the shirt go directly to Oceana, one of the public charities backed by The......read more

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