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Food & Wine: Adrian Grenier and Peter Glatzer

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The Hungry Crowd: Adrian Grenier and Peter Glatzer

TV star Adrian Grenier and film producer Peter Glatzer talk about SHFT, their online boutique with its own organic wine, and their go-to dishes and drinks. Adrian Grenier’s Go-To Dish “My mom makes a brown rice, steamed vegetable and mint salad that’s so good, a chef in Culver City put it on her menu last year.” In Peter Glatzer’s Glass “I love smoky mezcal and......read more

Peter and Adrian in HuffPo Business

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SHFT: Saving The Planet, One Shift At A Time

Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable. Now, before you chalk it up as just another "green" idea from a couple of holier-than-thou Hollywood types -- Glatzer is an independent film producer and......read more

Forbes: SHFT Feature

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Adrian Grenier and Peter Glatzer on the founding of SHFT.COM

Building upon the Opportunity Green Business Conference held in November, I interviewed Adrian Grenier and Peter Glatzer, co-founder’s of SHFT.com—a multimedia platform to curate and position sustainably-designed products and ideas, and nudge them into the mainstream through video, design, art and culture....read more

E! Online

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Adrian Grenier on Going Green: It's a Work in Progress

"To me, this lifestyle is a work in progress, it requires constant participation and really that's the key," the Entourage actor recently told E! News. "I think being passive or ignorant is sort of what's gotten us into this mess in the first place."...read more

LA Times Greenspace

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'Entourage's' Adrian Grenier and Peter Glatzer SHFT Hollywood green

When "Entourage" star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger......read more

Hollywood Report Gift Guide

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SHFT.com's Adrian Grenier and Peter Glatzer

Actor Adrian Grenier and producer Peter Glatzer started SHFT.com, which sells sustainably minded products and produces original video content, two years ago. To celebrate the holidays, the two give THR their top 10 picks for gift-giving this season. "There is a booming sustainable marketplace -- we're seeing more great stuff being made that is beautifully designed, smart and functional," says......read more

Pumpkin Beer Brings Summers End Ahead Of Schedule

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Thanks, Climate Change. By Adrian LaFrance

It was scorching in Oregon this summer. So hot the autumn pumpkins ripened early. Which meant the brewers at Rogue, best known for Dead Guy Ale, found themselves picking pumpkins five weeks ahead of schedule and concocting their annual pumpkin-flavored beer long before the dog days slipped away. (Last year, Rogue’s Pumpkin Patch Ale wasn’t released until Oct.......read more

About

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SHFT is a lifestyle platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through film, design, art and food.

It takes a lot to make a movement on the quotidian level.  As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe.  We feel that film, design, art and food are powerful and inspiring ways to convey this narrative.  That SHFT was our particular tool to tell......read more

SHFT Pop Up with pureDKNY

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Adrian, Peter and Angela break it down.

From the better-late-than-never files, here's some footage from the SHFT popup store/gallery that we presented with pureDKNY in New York late last year. Watch as SHFT honchos Adrian Grenier and Peter Glatzer, along with eco-minded mega-babe Angela Lindvall, give the low-down on the project where art meets commerce in a sustainable frame. Lots more SHFT events like this to come, stay tuned....read more

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