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Last Call at the Oasis: Trailer

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New doc dives deep into the global water crisis

Here is the trailer for Last Call at the Oasis, the highly anticipated new documentary from Academy Award-winning director Jessica Yu. Inspired by Alex Prud'homme's book The Ripple Effect: The Fate of Fresh Water in the 21st Century, the film is a thorough examination ofthe global water crisis, with a focus on industrial and agricultural pollution in America and the drying of the Southwest. Last......read more

Solar Installation Deals Attract Converts

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Homeowners flock to creative financing deals for solar panels

With the rising cost of energy and the depletion of resources traditionally used to power our lives, homeowners all over the nation are searching for alternate sources of energy. Of primary interest are solar panels, which provide free, renewable power by capturing energy from the sun. The problem? The upfront investment -- typically over $30,000 -- exceeds most homeowners' budgets. Enter solar......read more

The Big SHFT: Michael Crooke, Sustainable Business Maverick

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The former Patagonia CEO, now a management professor at Pepperdine University, discusses the role of environmental responsibility in business

Michael W. Crooke's résumé reads like a young achiever's dream bio. The former Navy SEAL (underwater demolition team) holds a Ph.D. in management and has held senior executive roles at a number of companies in the outdoors industry, including Yakima, Kelty Packs, Pearl/Izumi and Patagonia, where he was CEO from 1999 to 2005. It was Crooke's time at Patagonia -- the company founded......read more

The Big SHFT: Bill Ford, Environmental Industrialist

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Meet the forward-thinking Executive Chairman of Ford Motor Company, whose ideas on sustainability are driving the business into the future

In 2000, Bill Ford spearheaded a sustainability report for the company his great-grandfather founded nearly a century earlier. "Sustainability issues are neither incidental nor avoidable," he wrote in the report, "they are at the heart of our business." At the time, the green ideas were not well-received. Today, in the wake of rising fuel prices and global economic crisis, they are at the center......read more

Is Lyfe Kitchen the Sustainable McDonald's?

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Former Golden Arches execs look to bring health to fast food

The big dude with the tattoos and a bad case of five o’clock shadow served up a plate of roasted kabocha squash, organic brussels sprouts, and free-range chicken breast. None of this would have been worth noting had the dish been just another locavore delicacy, prepared by just another hipster chef, during just another lunch hour here among the food-obsessed in Palo Alto,......read more

The Big SHFT: Bionic Men

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With help from Pharrell Williams, this New York textile company is reinventing sustainable fabric

Launched by high school friends and outdoors enthusiasts Tyson Toussant and Tim Coombs, Return Textiles began as a maker of hi-tech fabrics for outdoor gear. Now, the company is making its mark with Bionic Yarn, a soft yet durable canvas substitute made primarily from recycled plastic bottles. In a patented process, the plastic polymers from recycled bottles are wrapped around polyester fibers......read more

The Solar Energy Enigma

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Jeff Himmelman on the shifting solar landscape

Most mornings, Danny Kennedy hops on a bike with orange saddlebags and rides half an hour from his home to Oakland’s Jack London Square. He makes for quite a picture cruising down Telegraph Avenue, decked out as he often is in an orange helmet, orange jacket and orange leather Adidas shoes. When he arrives at his office, he often makes his rounds on an orange indoor bike. (He’s not......read more

Don't Say 'Sustainability'

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How business leaders should sell the sustainability message

A recent survey of sustainability leaders conducted through a partnership between VOX Global, Weinreb Group Sustainability Recruiting and the Net Impact Chapter at the University of California, indicates that sustainability executives are at the forefront of developing smart business approaches for the future, while minimising risks and costs and capturing new market opportunities. The......read more

Solar Installations Surge

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Strong utility market drives Q2 spike in U.S. solar market

The U.S. solar market continues to grow at a record pace. According to a Solar Energy Industry Association report released this week, solar installations during the second quarter of 2012 spiked to 743 megawatts--more than double the wattage installed in the second quarter of 2011. Most of the growth came from from the utility sector. Over 20 large solar plants in key states like......read more

Spinlister: Peer-To-Peer Bike Rental

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The 'Airbnb for bikes' gets ready for national rollout

Every time we travel to a new city, we find ourselves desperately wishing we had bikes to cruise around and explore. Enter Spinlister, a web startup positioned as the Airbnb of bikes. The fledgling NYC-based company is creating a peer-to-peer bike rental network that allows bicycle owners to rent out their bikes to neighbors or travelers.  Now live in New York City and......read more

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