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Branson: Businesses Should Stand Up to Climate Change Deniers

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The case for private sector investment in sustainability

SHFT Advisor Richard Branson for the Huffington Post: I'm enormously impressed with Apple CEO Tim Cook for his strong words on climate change deniers, and demanding business should have benefits for people and the planet, beyond just profit. Conservative think tank the National Center for Public Policy Research (NCPPR) -- Apple shareholders -- criticized Cook for pursuing......read more

Young Farmers: Mitch

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With his gardening business thriving, Mitch discusses what planting means to him

In this episode of Young Farmers, we visit with young gardening enthusiast and erstwhile SHFT contributor Mitchell Flexo, whose experience in college ignited his eco ideals, not to mention his curiosity about growing food. With no childhood planting experience, Mitch was left to his own devices in transforming his yard into a garden. Now, he has his own little gardening business, helping......read more

Ah shoot, more evidence that Mark Ronson is actually THE dude. The video for "The Bike Song," off his excellent new album with The Business Intl, follows a story about bike gang spies set in swinging '60s London. The tune itself is a big, fun glorification of two-wheeled transport, featuring Spank Rock on pro-environment raps: "I can't understand it, but I can't really stand 'em, girls love cars,......read more

Obama Bails on Smog Plan

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Bowing to pressure from big business, the President abandons tougher ozone standard

President Obama, under mounting pressure from business groups and Republicans in Congress, has withdrawn a plan to strengthen emissions rules for smog-causing chemicals. The abandoned Environmental Protection Agency standard would have dramatically reduced emissions of ground-level ozone. For American eco advocates, the announcement is salt in a wound opened by a series of White House decisions......read more

Second Wind

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In Seattle, a green business finds new life in downed trees.

Earlier this week, The New York Times business section featured a story on Meyer Wells, a small Seattle company that makes high end, custom furniture from urban trees downed by development, disease or storms. Started four years ago, the company has succeeded in the face of a recessionary economy, with sales pushing $1 million. “I really believe a designer can make better choices, and that......read more

The Business of CO2 in Corporate America

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An annual meeting of business and environmental leaders gathered at the Ritz Carlton in Laguna Niguel

Last week Fortune Magazine held a 3 day conference called GREEN BRAINSTORM on the gorgeous cliffs of Laguna Niguel and SHFT was there for the second year. It’s a rare opportunity to see leaders of industry mingle with government policymakers, leading environmental thinkers, and venture capital moguls. In the wake of Copenhagen, where the outcome was underwhelming to say the least, the......read more

Are Apple Gadgets Going Solar?

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Three new patents filed by Apple indicate the company is getting into the clean energy business.

This month, Apple filed three new efficiency patents, creating a new wave of speculation about the eco-friendly direction of the gadget behemoth. Here they are: 1. The first is a software patent that enables Apple devices to "register their power usage and communicate" using HomePlug Alliance, a set of universal standards showcased at this year's CES. The system would allow users......read more

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