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Today, Alice Waters is the queen bee of sustainable food movement. But it was flavor, not sustainability, that led the owner of Chez Panisse to local, organic food. Since founding the Berkeley eatery 40 years ago, Alice has helped inspire nothing short of a culinary revolution. These days, you won't find her in the restaurant's kitchen because she is too busy heading up the Chez Panisse......read more
Actor Adrian Grenier and producer Peter Glatzer, creators of SHFT.com, a website that sells sustainably designed products and produces original environmentally conscious online content, have forged a partnership with the Ford Motor Company....read more
Peter Glatzer and Adrian Grenier have a simple goal -- to help save the planet, one "shift" at a time. That's the founding principal of SHFT, their digital media platform that allows users to read, watch, shop and share all things sustainable. Now, before you chalk it up as just another "green" idea from a couple of holier-than-thou Hollywood types -- Glatzer is an independent film producer and......read more
With gas prices in California hovering toward $5 per gallon, there's plenty of incentive for auto buyers to opt for a fuel efficient vehicle. Now there's even more motivation, with the announcement that buyers of the 2012 Ford Focus Electric -- recently named America's most fuel efficient five-passenger car -- will get a $2,500 state tax rebate. Focus Electric drivers will also have the......read more
Michael W. Crooke's résumé reads like a young achiever's dream bio. The former Navy SEAL (underwater demolition team) holds a Ph.D. in management and has held senior executive roles at a number of companies in the outdoors industry, including Yakima, Kelty Packs, Pearl/Izumi and Patagonia, where he was CEO from 1999 to 2005. It was Crooke's time at Patagonia -- the company founded......read more
If there was a hall of fame for sustainable business, Dr. Mike Biddle would be one its first inductees. Twenty years ago, the trailblazing plastics engineer launched MBA Polymers in his garage. He was determined to prove that complex polymers from consumer plastics could be recycled into useful raw materials. Mike developed a patented series of techniques for separating and refining plastic waste......read more
The 2013 edition of SXSW Interactive promises to be bigger and better than ever, and we're more than a little psyched to be in on the action. With our two partners, Ford Motor Company and The Weather Company (formerly The Weather Channel), we're hosting SHFT in Austin, a tech and innovation event featuring the Green Gadget Lab, a Year on the Road travel photo exhibition, an expert panel on......read more
SHFT had it's maiden voyage to Austin for SXSW, where we announced our first app, FOOD TRIPPING, with our long-time partners Ford Motor Company to a receptive and hungry crowd. Sam de La Garza of Ford introduced Peter and Adrian who showed off the designs. Next up was SHFT's first collaboration with The Weather Company - a panel discussion called CLIMATE CHANGE AND THE INDIVIDUAL,......read more
For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford. We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more
We have ourselves a new partner! Earlier this week, SHFT co-founders Adrian and Peter inked a deal with Ford, the venerated carmaker which is helping lead the revolution toward automotive sustainability. As part of the collaboration, Ford will sponsor a new SHFT web series that will profile innovators and game-changers in the green movement. It's a perfect fit for SHFT, as Peter......read more
