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SHFT in Austin for SXSW: It's On

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We're teaming up with Ford and The Weather Company to present a bunch of good stuff in Austin

The 2013 edition of SXSW Interactive promises to be bigger and better than ever, and we're more than a little psyched to be in on the action. With our two partners, Ford Motor Company and The Weather Company (formerly The Weather Channel), we're hosting SHFT in Austin, a tech and innovation event featuring the Green Gadget Lab, a Year on the Road travel photo exhibition, an expert panel on......read more

SHFT Turns Heads in Austin

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We joined forces with The Weather Company and Ford Motor Co. during SXSW Interactive

SHFT had it's maiden voyage to Austin for SXSW, where we announced our first app, FOOD TRIPPING, with our long-time partners Ford Motor Company to a receptive and hungry crowd. Sam de La Garza of Ford introduced Peter and Adrian who showed off the designs.   Next up was SHFT's first collaboration with The Weather Company - a panel discussion called CLIMATE CHANGE AND THE INDIVIDUAL,......read more

SHFT Roadtrip to Austin

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Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.   We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more

Motorville by Patrick Jean

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Genius animation tells the story of a society addicted to oil

Talented director Patrick Jean, whose "Pixels" short set the 'net on fire a few years back, has another hit on his hands with this one. "Motorville" is an allegorical tale of an American city addicted to oil. Animated in Google Maps, the city goes on a quest across the world to find oil in order to feed its body, made of streets, highways and freeways. Packed with lots of fun details, the VFX......read more

The Fast Lane Car: 'Food Tripping' App Debuted at SXSW

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SHFT and Ford ready for launch of collaborative food app

Ford Motor Company and SHFT.com were at SXSW in Austin, Texas to unveil the new “Food Tripping” app which is designed to let consumers find the best of local, healthy food options while on the road. The app will be downloadable for free beginning on Earth Day, April 22, 2013 for the iPhone, iPad and Android. SHFT.com was founded by actor Adrian Grenier and film producer Peter Glatzer......read more

Ford and SHFT launch sustainability film series in New York

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Ford and SHFT launch sustainability film series in New York

Ford Motor Company and sustainability lifestyle platform SHFT.com unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York. Ford executive chairman Bill Ford introduced the film, along with actor/filmmaker Adrian Grenier and film producer Peter Glatzer,......read more

Bill Ford

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As Executive Chairman of Ford Motor Company, Bill Ford is leading the company that put the world on wheels into the 21st century.  A lifelong environmentalist, Ford is committed to developing products that please customers and benefit society. Under his leadership, in 2000 Ford Motor Company published its first corporate citizenship report outlining the economic, environmental and social......read more

Patch Herb Planter

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Grow fresh organic food all year long with this affordable system for city dwellers $40.00

Thank you to Cool Hunting for alerting us to this sweet system for growing greens indoors. Created by Vancouver-based entrepreneur Kent Houston, Patch brings urban agriculture into living spaces with a self-watering system that makes growing easy. The flat-folding Tyvek planter relies on capillary action in an easy-to-install, perforated grid fed through a small reservoir (these pictures explain......read more

Jewellers, "Tape"

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Gorgeous, Jack Offord-directed video features cassette-listening dude roaming the streets

UK electronica heads Jewellers are ramping up for the release of their debut album Sleep Education on The Sounds Of Sweet Nothing, and to whet our whistles, they just dropped this beauty video for the euphorically ambient "Tape". Directed by Jack Offord, the bit follows a headphone-wearing man around city streets, with twinkling lights and time-lapsed cassette tape coiling behind him, the......read more

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