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Interview Mag: SHFT/pureDKNY Pop Up

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Interview Mag scopes out the sustainable products at the SHFT/pure DKNY pop up gallery in NYC

With products ranging from photographs to longboards to a keyboard made of bamboo, the SHFT pop-up store shines a light on ecologically-minded design. At last night's opening, partygoers checked out vases made from recycled glass and stools made from rattan poles. Founders Adrian Grenier and Peter Glatzer were joined in the festivities by Angela Lindvall, former co-host of their Alter-Eco......read more

SHFT @ Wired Recap

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SHFT @ Wired. Take 5.

A couple weeks ago, SHFT descended on New York for another pop-up event with our good friends at Wired. This was our fifth collaboration with the venerable tech magazine, a partnership that began in 2008 when Adrian and Peter curated an eco section of products for a Wired shop. For this one, we were asked to feature our Lighten Up series, so we had The Honey Brothers perform to a packed house. ......read more

Adrian & Peter on CNN Money

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SHFT Co-Founders interviewed after Webby ceremony

On Monday, SHFT Co-Founders Peter and Adrian attended the Webby Awards ceremony in NYC, accepting both SHFT's Webby award and the People's Voice award for Best Green Website. They kept their speech short and to the point. After the show, the partners sat down with CNN Money to answer a few questions. Watch the video to learn about the impetus behind the brand, some exciting projects in......read more

CNN Money: SHFT's 2011 Webby Wins

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Pre-Webby ceremony interview for CNN - SHFT brings 'cool factor' of Entourage into the sustainable sector

CNN Money interviews Peter and Adrian on how SHFT is reframing the conversation about sustainability. They discuss the opportunity presented by taking the cool factor of Entourage and bringing that into the sustainable world through SHFT. CNN interiviwed he two founders right before they received their Webby awards for "Best Green Website"....read more

SHFT Teams Up With Ford for Web Series

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Adrian and Peter forge partnership with Detroit automaker

We have ourselves a new partner! Earlier this week, SHFT co-founders Adrian and Peter inked a deal with Ford, the venerated carmaker which is helping lead the revolution toward automotive sustainability. As part of the collaboration, Ford will sponsor a new SHFT web series that will profile innovators and game-changers in the green movement.  It's a perfect fit for SHFT, as Peter......read more

The Washingtonian: Adrian Grenier and Peter Glatzer Bring SHFT to Washington

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The cofounders of the environmental awareness and lifestyle site joined Senator Chris Dodd for an evening with the Motion Picture Association of America

After a visit to the White House to discuss environment and energy policy, SHFT's co-founders presented five SHFT short films at the MPAA with a reception hosted by MPAA CEO Senator Chris Dodd.  ...read more

SHFT in Austin for SXSW: It's On

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We're teaming up with Ford and The Weather Company to present a bunch of good stuff in Austin

The 2013 edition of SXSW Interactive promises to be bigger and better than ever, and we're more than a little psyched to be in on the action. With our two partners, Ford Motor Company and The Weather Company (formerly The Weather Channel), we're hosting SHFT in Austin, a tech and innovation event featuring the Green Gadget Lab, a Year on the Road travel photo exhibition, an expert panel on......read more

SHFT Turns Heads in Austin

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We joined forces with The Weather Company and Ford Motor Co. during SXSW Interactive

SHFT had it's maiden voyage to Austin for SXSW, where we announced our first app, FOOD TRIPPING, with our long-time partners Ford Motor Company to a receptive and hungry crowd. Sam de La Garza of Ford introduced Peter and Adrian who showed off the designs.   Next up was SHFT's first collaboration with The Weather Company - a panel discussion called CLIMATE CHANGE AND THE INDIVIDUAL,......read more

SHFT Roadtrip to Austin

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Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.   We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more

Bringing People Together For The Social Good

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SHFT @ SXSW By Peter Glatzer

Last week at SXSW I had the honor of moderating an evening hosted by my co-founder and partner at SHFT.COM, Adrian Grenier, on the topic of Social Good and Technology. I’ve spent the past six years producing and publishing creative content on and around issues pertaining to this theme. At SHFT, we use cultural subjects like film, music, food, policy, and design to inspire people to shift......read more

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