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SHFT Roadtrip to Austin

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Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.   We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more

James - All I'm Saying from Peter Vacz

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'A man goes on a quest to find the spirit of a woman to whom he could never say goodbye.'

  Director: Péter Vácz Producer: Sam Hope Produced by: Picasso Pictures Animation: Péter Vácz...read more

Peter Brings the Shadow to Life

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Joe Pease's hypotic video of a skater's shadow

Here's an unconventional take on the DIY skateboarding vid from Joe Pease, aka Predatory Bird, who shot his buddy's shadow as he threw down moves on the pavement. The title comes from an essay on shadow symbolism in Peter Pan, where you'll find lines such as: It is not uncommon for children to play with their shadows or to imagine that they are tangible. However, in order to grow up, children......read more

Gardens NYC: Peter's Place

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Sowing seeds on a Brooklyn rooftop

Native New Yorker Peter Manerva comes by his love of gardening honestly. His parents were into plants, and when he was a kid, instead of building forts out of sheets and couch cushions, he would create his own little jungle worlds from all the plantlife around the house. That childhood interest in greenery blossomed into an adult obsession. Peter was kind enough to show us around his spectacular......read more

Brooklyn Informed: Peter's Secret Garden

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Home is where the health is.

Food doesn't get any more local than when you can plant, pick, cook, and eat it all within a space of about five feet. That's the exactly the situation that building manager Peter Malerba finds himself in. The longtime Brooklyn resident takes advantage of having open access to a vast rooftop by growing a variety of organic delights every summer. But like a good Brooklynite, Malerba......read more

SHFT Pop Up with pureDKNY

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Adrian, Peter and Angela break it down.

From the better-late-than-never files, here's some footage from the SHFT popup store/gallery that we presented with pureDKNY in New York late last year. Watch as SHFT honchos Adrian Grenier and Peter Glatzer, along with eco-minded mega-babe Angela Lindvall, give the low-down on the project where art meets commerce in a sustainable frame. Lots more SHFT events like this to come, stay tuned....read more

Carbon Nation

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A film that celebrates solutions and inspires action. SHFT friend Peter Byck's new film premieres in New York.

Al Gore's An Inconvenient Truth introduced a lot of people to the problems presented by climate change. Now, Carbon Nation looks to open people's eyes to the possibilities of a low carbon economy. Directed by Peter Byck, the long awaited movie visits with a cast of creative characters -- including West Texas wind farmer Cliff Etheridge, green jobs innovator Van Jones, and Virgin CEO Richard......read more

Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

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