We Are Shining "Wheel"

Director Carl Addy explores contemporary pop culture in this hypnotic video for “Wheels,” the debut single from London duo We Are Shining. Playing like a series of blog posts and GIFs, the video tells a story of a primitive man who, according to the press release, discovers “modern tribalism” in the forms of “fashion, music, sex, booze.” The man falls victim to the temptations and soon finds himself taking part in a global dance party that descends into total chaos.

  • Category Design
  • Length 03:29