Forbes: SHFT celebrates Toyota Prius’ 10th Anniversary will help curate art, music and sustainable design products to be incorporated into the event. Co-founder Peter Glatzer will speak to the various ways in which the idea of sustainability has impacted our culture in the areas of art, music, new media, product design, architecture and food, as well as produce the gadget lab withWIREDmagazine. is a new media platform, offering original video series, shopping and a host of resources that speak to a modern, inspirational, eco-conscious lifestyle. Actor/activist Adrian Grenier and film producer Peter Glatzer, along with sustainability/design expert Lauren Gropper, have built a platform that uses media to streamline the myriad of sustainable choices now available and to highlight the cultural shift taking place.