Ford and SHFT launch sustainability film series in New York
May 7th, 2012
Ford Motor Company and sustainability lifestyle platform SHFT.com unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York.
Ford executive chairman Bill Ford introduced the film, along with actor/filmmaker Adrian Grenier and film producer Peter Glatzer, SHFT’s co-founders, who developed the The Big SHFT: 10 Innovators Changing Our World series.
