Ford and SHFT launch sustainability film series in New York

Ford Motor Company and sustainability lifestyle platform unveiled the first of 10 digital short documentary films profiling cutting-edge innovators in sustainable businesses at a promotional event last night at the 404 NYC space in Midtown New York.

Ford executive chairman Bill Ford introduced the film, along with actor/filmmaker Adrian Grenier and film producer Peter Glatzer, SHFT’s co-founders, who developed the The Big SHFT: 10 Innovators Changing Our World series.