LA Times Greenspace
November 30th, 2011
When “Entourage” star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger for solutions, but realized they needed a new platform that could grow as they grew. SHFT was born.