MNN: SHFT/Wired Pop Up Store
November 3rd, 2010
Adrian Grenier, actor, and Peter Glatzer, producer, helped host the Wired party launching its Manhattan pop-up store, standing by a display of cool green products they'd selected. The co-creators of Alter Eco, the green living show on Discovery's Planet Green, looked delighted to be discussing an hybrid electric bicycle and an LED table lamp made with what looked like foam peanuts but were actually cast-off silkworm cocoons. Asked how they got motivated to go green, the friends said they'd grown up in the urban tristate region but always loved, and increasingly worried about, the threatened natural world.