Earlier this week, The New York Times business section featured a story on Meyer Wells, a small Seattle company that makes high end, custom furniture from urban trees downed by development, disease or storms. Started four years ago, the company has succeeded in the face of a recessionary economy, with sales pushing $1 million.
“I really believe a designer can make better choices, and that can influence people and move us in a direction that’s more sustainable,†says [co-founder John Wells]. “That’s what I’ve chosen to do, and I think it’s what’s made us a successful business.â€
“People buy what they believe is right for them to buy,†he says. “If there are options available that fit better with their values, they will buy those options.â€
It's an inspiring piece, whether you're into sustainable business, cool design, or both. Read the whole article here.
Photo: Detail of spalted maple being made into a table for a wine bar. (Stuart Isett/New York Times)