Name Name


GE Exec Calls BS On Tradeoff Between Economy and Environment

  • Posted by SHFT on January 23, 2012 in Business
  • A GE bigwig is calling the political battle between economy and environment "nonsense."

    At a clean energy investment conference last week, Mark Vachon, Vice President of GE's Ecomagination program, said "environmental performance" is a key driver for business. 

    "There’s this theory that you have to pick one: economics or environmental performance. That’s nonsense. Innovation is the way you can have both," said Vachon.

    According to Climate Progress, GE has invested more than $5 billion in  renewable energy, efficiency and smart grid technologies since launching the Ecomagination program in 2005. 

    The company saw such a powerful business case for clean technologies, it plans to double investments in the sector to $10 billion by 2015. According to Vachon, the $85 billion in revenue from cleantech has doubled the performance of the rest of the company’s portfolio.

    "Companies that don’t get this, really risk becoming irrelevant to the marketplace. Whether you believe it for climate change or just the markets that are developing, it is our responsibility as businesses to be responsible to the design signal that the world is telling us," he said.

    (via Treehugger)





    The Big SHFT: Tom Szaky, TerraCycle CEO

  • In our new series with Ford, we meet the genial upcycling innovator who turns trash into profit
  • more
  • Energy Trumps Cards

  • Deck of cards offers vital environmental info for designers and consumers
  • more
  • The Future of Water Sustainability

  • founders Gary White and Matt Damon on the market's growing role in tackling water and sanitation issues
  • more