Earlier this week, The New York Times business section featured a story on Meyer Wells, a small Seattle company that makes high end, custom furniture from urban trees downed by development, disease or storms. Started four years ago, the company has succeeded in the face of a recessionary economy, with sales pushing $1 million.
â€œI really believe a designer can make better choices, and that can influence people and move us in a direction thatâ€™s more sustainable,â€ says [co-founder John Wells]. â€œThatâ€™s what Iâ€™ve chosen to do, and I think itâ€™s whatâ€™s made us a successful business.â€
â€œPeople buy what they believe is right for them to buy,â€ he says. â€œIf there are options available that fit better with their values, they will buy those options.â€
It's an inspiring piece, whether you're into sustainable business, cool design, or both. Read the whole article here.
Photo: Detail of spalted maple being made into a table for a wine bar. (Stuart Isett/New York Times)