Earth Day is coming, and with it, hours and hours of â€œgreenâ€ television programming and print media coverage. People who hardly give the environment a thought all year will be â€œGreen Watchingâ€ programs â€“ and advertisements â€“ about how to be more environmentally responsible. In the past, I always thought of this heightened awareness as a good thing. The added programming draws broader attention to serious environmental problems like the climate crisis, and I firmly believe an educated public is critical to generating strong climate action throughout society.
However, this Earth Day, I think itâ€™s important to ask: At what point does â€œGreen Watchingâ€ become a form of greenwashing? Should media companies lead by example on corporate climate and environmental action or, because of their importance in educating the public, is talk enough?
Read the the whole article on climatecounts.org