The Fast Lane Car: ‘Food Tripping’ App Debuted at SXSW

Ford Motor Company and SHFT.com were at SXSW in Austin, Texas to unveil the new “Food Tripping” app which is designed to let consumers find the best of local, healthy food options while on the road. The app will be downloadable for free beginning on Earth Day, April 22, 2013 for the iPhone, iPad and Android.

SHFT.com was founded by actor Adrian Grenier and film producer Peter Glatzer with a focus on helping people live a sustainably focused lifestyle. They partnered with Ford in 2011 in hopes that together they could encourage people to more carefully consider their product purchases from food to clothing to cars. The “Food Tripping” app is just one more way they can help consumers make informed decisions.

I spoke with Adrian and Peter at the “Food Tripping” app launch where they proudly showed off the app and its features. Their enthusiasm for the app was less about the product itself and more about the opportunity it would give people to make better choices. SXSW is a place for people who are passionate about their ideas and Adrian and Peter were a perfect fit.