WWD: SHFT/pureDKNY Pop-Up
October 29th, 2010
Adrian Grenier of “Entourage†fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan.
The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an organization begun about a year ago by Grenier and producer Peter Glatzer.
