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When we were asked to come up to the sustainably produced Wanderlust -- the unique combination music/yoga festival -- who were we to say no? It's in the Sierra mountains in a gorgeous setting with a four day roster that included Moby and The Brazilian Girls. We spoke about the SHFT mission and environmental messaging through new media at what they call their Speakeasy. Everything about......read more
Are natural resources vital to the economy? Why should nature be taken into account when looking at the economy as a whole? A Bee's Invoice uncovers and incorporates the hidden value of natural capital in the measurement of our economy. Directed by Adrian Grenier Produced by Peter Glatzer and Robin Garvick A SHFT Production In association with Reckless Productions Animation by......read more
I can’t shake the image – in returning to Austin during the South by Southwest Festival – that I have come full-circle. Like the commonly used recycling icon. When I was initially approached a year ago to partner with Dell as the tech industry’s first Social Good Advocate, I felt a mix of pride and caution. I was interested in the opportunity to collaborate with a global......read more
SHFT's first original web series, LIGHTEN UP, covers bands as they reduce their carbon footprint. The Honey Brothers perform at Wanderlust - a sustainable festival in Squaw Valley - and take the initiative to reduce their load while on the road. Produced by SHFT and Stonyfield Farm....read more
After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more
In this episode of ALTER ECO, Adrian Grenier gets a better understanding of Entourage's environmental footprint and implements a few changes to the set....read more
Self-described as “the only hard-rockin’ pop band with ukulele," the Honey Brothers clearly don't take themselves too seriously. But, as we discovered on our first episode of Lighten Up, the playful New York City indie rock outfit is serious about at least one thing — the environment. In this behind-the-scenes look at the band, we catch them goofing off in their......read more
Some nice shine for SHFT in the Huffington Post this week. Comedy writer Nick Kreiss interviewed Adrian Grenier and Peter Glatzer, SHFT's co-founders, discussing our origins, the SHFT Pop-Up Store and Gallery, and much more. NK - Hi guys. Let's start with the basics. What is SHFT? AG - SHFT.com is a website that started basically as a platform for Peter and I to share our appreciation......read more
Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more
Entourage star and SHFT co-founder Adrian Grenier is working with Oceana to raise awareness about the endangered bluefin tuna. In this newly released, call-to-action TV spot, nicely directed by Klaus Obermeyer from Aero Film, he goes for a swim alongside the massive, fast-swimming fish. For more, be sure to check out some behind the scenes footage of the PSA shot by GQ and Nautica. ...read more
