Lighten Up: Green Music Group

SHFT helped launch Green Music Group (GMG) in Hollywood on the night before the Grammys. Guster, Dave Matthews Band, Maroon 5, and The Roots jammed together and kicked off the new initiative, which was born out of Reverb. Since 2004, Reverb has greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans. They founded GMG to create an environmental coalition of musicians, industry leaders and music fans using their collective power to bring about widespread environmental change within the music industry and around the globe. SHFT and Stonyfield Farm celebrate their mission.

Green Music Group is a project of the non-profit organization Reverb. GMG is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using their collective power to bring about widespread environmental change within the music industry and around the globe. Green Music Group is a project of Reverb, an environmental organization founded by Guster guitarist/vocalist Adam Gardner and his wife, environmentalist Lauren Sullivan.