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Mind the Curb

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British green marketing company takes earth art into the commercial realm.

For Curb, the British marketing agency that makes ads out of natural earth elements, the medium is most definitely the message. And with every brand and their mother dying to be thought of as environmental advocates, it also seems like pretty good business strategy. The company, a perennial SHFT fave, is positioned as the "world's first natural media company". The Curb portfolio......read more

Pesticide Studies Won E.P.A.’s Trust, Until Trump’s Team Scorned ‘Secret Science’

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Backed by agrochemical companies, Trump administration and Congress are moving to curb the role of human health studies in regulation.

SALINAS, Calif. — José Camacho once worked the fields here in the Salinas Valley, known as “the Salad Bowl of the World” for its abundance of lettuce and vegetables. His wife still does. But back in 2000, Mr. Camacho, who is 63, got an unusual phone call. He was asked if he wanted to work for a new project studying the effects of pesticides on the children of farm......read more

Small Victories for Healthy Eating

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Falling obesity rates, curbs on food marketing, and transparency on packaged food give reason for hope

For those of us on the progressive side of eating and health in America, there have been several bits of recent news for which to be thankful. To start, a report published in the Journal of the American Medical Association showed that obesity rates in young children have declined sharply. Next, First Lady Michelle Obama announced plans to eliminate junk food marketing in public schools.......read more

Obama Lays Out Climate Action Plan

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NRDC President Francis Beinecke on how the White House climate strategy will curb emissions and protect ecosystems

NRDC President Francis Beinecke for the Huffington Post: President Obama has announced a robust plan for tackling climate change and reducing dangerous carbon pollution. This marks an historic turning point. No longer will power plants be allowed to dump unlimited amounts of carbon into our atmosphere, threatening our health and environment. Instead, we can clean up our skies and leave future......read more

European Cities Curb Drivers

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Traffic planners restrain cars in favor of walking and public transit

While American cities tend to bend over backwards to accommodate vehicle traffic, cities in Europe are going the opposite direction, making planning changes that make it prohibitively annoying and expensive (if not downright illegal) to drive cars in the inner city. NYT environment reporter Elizabeth Rosenthal discusses the traffic-tormenting situation in Europe: Cities including......read more

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