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SHFT in Austin for SXSW: It's On

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We're teaming up with Ford and The Weather Company to present a bunch of good stuff in Austin

The 2013 edition of SXSW Interactive promises to be bigger and better than ever, and we're more than a little psyched to be in on the action. With our two partners, Ford Motor Company and The Weather Company (formerly The Weather Channel), we're hosting SHFT in Austin, a tech and innovation event featuring the Green Gadget Lab, a Year on the Road travel photo exhibition, an expert panel on......read more

Emily Caldwell: A Year on the Road

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View a few choice picks from the photo exhibit at SHFT @ SXSW

Emily Caldwell doesn't like staying still for too long. The globe-trotting SHFT compadre and photographer is currently on her second full year of travel and adventure. Her first is documented in Year on the Road photo series, featured on SHFT. Emily is showing photos from her sojourns at our SHFT @ SXSW space through Monday, March 11th. Here are a few selections from the show. Flip through and......read more

SHFT Turns Heads in Austin

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We joined forces with The Weather Company and Ford Motor Co. during SXSW Interactive

SHFT had it's maiden voyage to Austin for SXSW, where we announced our first app, FOOD TRIPPING, with our long-time partners Ford Motor Company to a receptive and hungry crowd. Sam de La Garza of Ford introduced Peter and Adrian who showed off the designs.   Next up was SHFT's first collaboration with The Weather Company - a panel discussion called CLIMATE CHANGE AND THE INDIVIDUAL,......read more

SHFT Roadtrip to Austin

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Tech meets tunes meets amazing food at SHFT's SXSW showcase, presented with The Weather Channel and Ford

For SHFT's maiden voyage to SXSW, we packed in a lot of great stuff into one SHFT-y day in Austin. The Weather Channel, a new SHFT partner, produced a panel, "Climate Change and the Individual," with us and we announced our first app, Food Tripping, which we built with Ford.   We had our cameras in tow to capture an amazing farm-to-plate meal by chef Sonya Cote on Springdale Farm, with......read more

Bringing People Together For The Social Good

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SHFT @ SXSW By Peter Glatzer

Last week at SXSW I had the honor of moderating an evening hosted by my co-founder and partner at SHFT.COM, Adrian Grenier, on the topic of Social Good and Technology. I’ve spent the past six years producing and publishing creative content on and around issues pertaining to this theme. At SHFT, we use cultural subjects like film, music, food, policy, and design to inspire people to shift......read more

SXSW Eco Recap: Caring About Food is a Responsibility

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There is a lot more to food awareness than foodie blogs, explains Anna Brones

"Food is life."I have been known to say a similar thing, but when it came from the mouth of a Ugandan farmer, the words were more powerful than I could ever make them.Sitting to the right of Constance Okollet on a panel titled Food Anthropology at SXSW Eco in Austin last week, I was humbled as she emphasized what food meant to her and her community. Okollet is  peasant farmer from Osukuru......read more

SHFT in Austin Collection

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Sustainable selections from the Green Gadget Lab at our SXSW pop-up space

We've descended upon the Lone Star State for SXSW Interactive this year, setting up shop on East 6th Street in downtown Austin. And because no SHFT space is complete without an array of next-gen green products, we're filling out the space with a bunch of our favorites, from clean-powered gadgets and eco-minded transport options to sustainable travel goods and small batch foodie treats. If you're......read more

The Fast Lane Car: 'Food Tripping' App Debuted at SXSW

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SHFT and Ford ready for launch of collaborative food app

Ford Motor Company and SHFT.com were at SXSW in Austin, Texas to unveil the new “Food Tripping” app which is designed to let consumers find the best of local, healthy food options while on the road. The app will be downloadable for free beginning on Earth Day, April 22, 2013 for the iPhone, iPad and Android. SHFT.com was founded by actor Adrian Grenier and film producer Peter Glatzer......read more

Original Series: SHFT Events

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SHFT @ Sundance and SHFT @ SXSW

SHFT produces short films around our events and partner activations we've hosted at Sundance and SXSW....read more

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