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The Joy of Books

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Sean Ohlenkamp brings a bookstore to life after dark

E-readers are handy, but can a Kindle do this? At Type Books in Toronto, the books come to life after hours, dancing in choreographed stop-motion to spread a positive message about the printed word. "The Joy of Books," created by Toronto ad man Sean Ohlenkamp, his wife, Lisa Blonder Ohlenkamp, and 20 volunteers, has set the internet ablaze, with two million plus views to date. If,......read more

Murmuration

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In this viral hit, a massive starling flock twists and turns over an Irish river

One of nature's most fascinating spectacles, a starling murmuration is a large, swirling, cloud-like formation made up of thousands of starlings flying together. We know because we looked it up. Out canoeing on the River Shannon in Ireland, two British women caught some spectacular footage of the phenomenon. The video has gone viral in impressive fashion, catching four million views on Vimeo......read more

Epuron spot

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Classic wind energy viral is like a silent movie with sound.

Hilarious and heartwrenching wind energy PSA from 2007 won a Gold Lion at Cannes and became a massive viral hit. You can see why. Directed by The Vikings, a (now defunct) European directing trio, the piece conjures Buster Keaton and Mel Brooks, like a silent movie with sound. A must (re)watch....read more

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