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Wired Store Opening

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SHFT co-founders Adrian and Peter at the WIRED store last year.

After producing their first season of ALTER ECO for Discovery's Planet Green, SHFT co-founders Peter and Adrian curated an eco section of WIRED magazine's holiday store, a tradition that's continued through today. Alongside Lauren Gropper, green deswign guru and SHFT partner, they've merchandised green sections in three WIRED pop up stores to date. ...read more

SHFT.com

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Welcome to SHFT.

Founded by film producer Peter Glatzer, actor-filmmaker Adrian Grenier, and sustainable design expert Lauren Gropper, SHFT is a collective of like-minded poeple putting together culturally relevant sustainable ideas, products, materials and information. We are made possible by a Founding Partnership with Stonyfield Farm and our first original series, LIGHTEN UP, following bands as they lighten......read more

Designed by Shepard Fairey's Studio Number One, the SHFT X Klean Kanteen water bottle comes with a cause. Ten percent of bottle proceeds goes to Water.org, so each purchase contributes to the development of sustainable water projects in the places they are needed most. ...read more

SHFT Natural Wine Tasting

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Organic food and sustainable wines at the pop up gallery/shop

Our first pop-up gallery and shop, which comes to a close this week, wound down with a small wine tasting by wine expert Jeffrey Meisel, who educated folks about natural, organic and bio-dynamic practices and brought an amazing and interesting sampling for us. Organic chef and cook-book author Anna Getty made crustinis with home made sun dried tomatoes on organic goat cheese; and Staci......read more

SHFT Pop Up Gallery: A Few Pieces

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A closer look at some of the artists and their work.

Our pop-up gallery in downtown LA brought together 25 artists whose work shares the loose theme of man's relationship with nature. Some of the work is violent, some of it beautiful, but taken as a whole, they reflect man's increasingly fragile relationship to our planet. Here is just a handful of what our SHFT online 'gallery' can accomodate: Deb Ris (a.k.a. Anne Shackman):......read more

A SHFT in Conciousness

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SHFT co-founder Peter Glatzer interviewed in Dedicated Follower of Fashion.

Los Angeles style blog Dedicated Follower of Fashion asked us for an interview and we were happy to oblige. Check it out as SHFT co-founder Peter Glatzer discusses what we're all about. Read the interview here....read more

SHFT at Wanderlust

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Co-founders Adrian and Peter talk SHFT at festival in Squaw Valley.

When we were asked to come up to the sustainably produced Wanderlust -- the unique combination music/yoga festival -- who were we to say no? It's in the Sierra mountains in a gorgeous setting with a four day roster that included Moby and The Brazilian Girls. We spoke about the SHFT mission and environmental messaging through new media at what they call their Speakeasy. Everything about......read more

Brooklyn Informed: Brooklyn Flea

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Shopping sustainably at one of the world's greatest flea markets.

We love us a good flea market, and not only because of all the cool objects and their stories, but also because thrifting is a sustainable way to buy things. Call it conscious consumption. In this episode of Brooklyn Informed, we pay a visit to one of our favorite shopping spots, the Brooklyn Flea, which The New York Times calls "One of the great urban experiences in New York." With its......read more

WWD: SHFT/pureDKNY Pop-Up

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WWD takes a walk through the eco-friendly art and products at the SHFT/pureDKNY Pop-Up Gallery.

Adrian Grenier of “Entourage” fame headlined the opening Thursday of a pop-up gallery displaying eco-friendly art and other wares at 112 Greene Street in Manhattan. The event, which kicked off the exhibition that runs through Saturday, was put on by DKNY and spotlighted its new environmentally friendly fragrance Pure — and was meant to raise awareness for Shft.com, an......read more

The Daily Razzler: SHFT/pureDKNY Pop-Up

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Coverage of our NY pop-up store/gallery on The Daily Razzler's Monday Markups.

It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold......read more

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